Made in Chelsea star Lucy Watson has appeared in her third campaign for PETA, where she's seen wrapped in a feather free duvet next to the words 'choose comfort without cruelty'.
Watson explains that her bedding and wardrobe is 'down free', commenting 'The feathers are plucked continuously and forcefully from the birds, and sometimes, they die just from the shock. Next time you're out buying duvets or pillows, if it says 'down' on the label, leave it on the shelf'.